Frances Croke Page
Principal, Strategy and Business Affairs / MAGNA Global Entertainment)
Frances Croke Page oversees the creation and production of original television programming that is funded by and serves the needs of Interpublic's clients. Projects include the award-winning A JOHNSON & JOHNSON SPOTLIGHT PRESENTATIONSM film series on TNT, the critically acclaimed series The Restaurant on NBC and the unscripted drama Blow Out on Bravo. She was recently named as one of AdAge's 2004 Women to Watch. Prior to joining MAGNA Global Entertainment, Page was vice president, group supervisor, for the Coca Cola account at Universal McCann, where she handled such branded entertainment initiatives as American Idol and the animated Christmas special Santa Baby on Fox.
Page began her career in media planning and buying at BBDO Advertising. After 10 years of working with such clients as Pepsi, Apple, Lever Bros, Campbell Soup and GE, including work on GE Theater, an initiative that resurrected GE's client furnished programming, she left BBDO as vice president, associate media director, to become a freelance writer. Her projects included RER Entertainment's nationally syndicated TV vignette series Portrait of a Teacher sponsored by Campbell Soup. Later joining WYOU-TV22, a CBS affiliate in Wilkes-Barre/Scranton, Pa., Page worked as an account executive for eight years developing, writing and producing local client-branded, community initiatives.
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