Bruce Stein is currently CEO of Mandalay Media, Inc. Previously he was co-CEO of The Hatchery LLC, which he co-founded and launched with Margaret Loesch.
Prior to forming The Hatchery, Stein served as CEO and chairman of Radical Communication, Inc., a company he successfully transformed from a production-based communications company into a full-service, state-of-the-art software provider. In 2001, he engineered the sale of the company to Mind Arrow Systems, where he then served as a consultant and member of the board of directors.
From 1996 through 1998, Stein served as worldwide president, COO and board member for Mattel, Inc., where his responsibilities included marketing and development of all global toy and software product lines, financial management, market distribution and partnership alliances across the company’s global network. Under his watch, Mattel enjoyed significant growth in revenues and profits.
In his previous roles as CEO of Sony Interactive Entertainment and chief strategist of Sony Pictures Entertainment, consultant to DreamWorks SKG and Mandalay Entertainment, and president of the Kenner Products Division of Hasbro, Stein established himself as an authority in consumer and technology product development, marketing and deal structure.
While at Sony, he established key marketing strategies for the Sony PlayStation and broadened the target age range of the PlayStation with the acquisition of Crash Bandicoot. His strategies initiated at Sony are still used today throughout the company.
At Kenner, Stein utilized such properties as Batman, Jurassic Park, Ghostbusters, Terminator and Starting Line-Up to transform the company from a $150 million entity into an $800 million success, with 15% net profits. He also led the company through two acquisitions, including Hasbro, Inc, which he grew to become the company’s largest, most profitable division.
Stein, who holds an MBA in marketing and finance from the University of Chicago, began his career in brand marketing at Armour Dial and then at Ogilvy & Mather Advertising. He is a frequent speaker at industry events and currently serves as a member of the board of ViewSonic, Inc., as trustee for the Toy Industry Foundation and a member of the board of advisors for the National Freedom Center.